This new big word “Essential” is being used endlessly by our Govt. to determine who gets to work. While I respect and understand the need for some type of policy around the dangerous virus, I just don’t like a profession being labeled like this. Especially when the majority of businesses being labeled this way are our small business community.I truly believe all of our small business people are essential but didn’t really know how to articulate it. Then I read an article by one of my favorite people, Joshua Becker, titled “Becoming Essential“. I hope you enjoy his perspective and thoughts as much as I did.