You may be secluded but your Business doesn’t have to be!

Leads Club Chapters are open for business with record-breaking attendance and business getting done.

As always, I commend and celebrate our Members.  The pivoted quickly and seamlessly to online Video Conferencing and kept the momentum and business relationships they have created over time intact.

Honestly, I am concerned for the small/micro business person and how they will survive the Pandemic.  One of the hardest parts for many of us is not knowing how long this will all last.  Hence making it difficult to plan the future of your business.  While this is definitely a challenging time, please allow me to share some light.

The following are stories, mostly from our Members, of how they have redefined their businesses.

Our beloved Hairdressers.  We love you and truly cannot live without you.  For those who are playing by the rules, here are some creative ways they are keeping on.    A.  Sell Gift Certificates and give Certificate holders the first appointments in your calendar when you are back.  B.  Not sure if this is legal, but one woman asked her hairdresser if she could mix up her color and supplies and she’d come to pick it up and pay the full price.  It worked like a charm, and the future is not so dim for these two creative women.

Event Planners.  I can’t tell you how many friends have said:  “I’m having one huge party when this is over.”  This is my thought, while you are less busy, create some “Post Pandemic” Party Packages.  Utilize your social media to share your ideas on what you will create for these welcome back parties.  And there are people out there with money, so book those parties and collect a deposit.  I haven’t googled it yet, but the sooner you are out there offering something for us to look forward to, the better odds of people choosing you and your business.

Estate Planning Attorneys.  An Attorney in my network posted this online workshop for creating two critical documents; • Advance Health Care Directive (with Durable Power of Attorney for Health Care), and • Durable Power of Attorney for Management of Property and Personal Affairs, for only $129.00 per person.  The going rate here in San Diego is $250.00 per document.  Check out our Facebook Post in Leads Club Inc. March 31 at 4:45pm.  Think about this, if you have a loved one that you are concerned about and can get this done for such a nominal rate, wouldn’t you think of her the next time you needed an Attorney?

A 25+ year Mary Kay Sales Director Lisa W., here in San Diego was concerned that 4 of their 5 Distribution sites were closed.  We brainstormed some ideas and check out what we came up with.  She is a Makeup Artist as well as a Consultant.  I wanted to know the best way to do my Make up to look good/professional in Zoom meetings.  Lisa immediately listed 3 things to do, including purchasing a Ring.  She then said, no big deal.  But yes, it is a Big Deal.  I didn’t know this stuff.  So now we have an expert in Zoom Call Makeup Expert at your fingertips.  My next question to her is, how can I make my nose not look so big!

A Professional Organizer here in San Diego was sharing her business concerns.  She likes to go to her client’s homes while working with them.  As luck would have it, my own Organizer recently went virtual with her business due to some back problems.   I was able to share this with her and a few other of her fellow Members had also suggested the same thing.   She was going to give it a try with two clients she’s currently working with and I look forward to hearing how it’s going.

A Videographer in our I-15 Chapter was sharing that she can do marketing and social media but not shoot video.  I beg to differ.  Just that week I had been filmed via Skype doing a video testimonial for the Coaching Company I took my training with.

Do any of you remember when there was a prediction circulating that we would do virtual Dr. visits?  At the time it sounded utterly impossible.

Again, please allow me to share my concern and compassion for everyone going through tough times, however it presents in your world.  But if we can all put on our thinking caps and let our creative juices flow, we can come up with amazing opportunities like I shared above.  I will continue to share more as I hear about them, just look for the “Reinvent” photo.

If you have a story of how you or an Associate reinvented your business during COVID 19, please share here and we’ll all prosper.



Leads Club remote meeting success

Thank you to our Lincoln Park Chapter in Chicago, Il. for sharing a photo of their meeting!  Great job.

I’m thrilled to share that already this week, Chapters throughout the country have held remote meetings using Video Conferencing software.  The most popular choices have been Zoom, but others are using GotoMeetings or Goggle Hangouts.  

Check out a quote from our Regional Director Cheryl:  Perimeter, Georgia:  “Our meeting yesterday went well. We had all members and 2 visitors. Since we weren’t dealing with waitstaff and food,  it was only about 40 minutes”.

Please know we are here to help and will continue to share updates and tools for your use.  Hang in there, we are here for you.

Please be Cautious, Kind and Calm.

Lisa Bentson, Leads Club President & CVO

Leads Club is up and running

Greetings,    We have had a few questions about Fees.

At this time it is business as usual at Leads Club.  Our office has dramatically ramped up our support and we are working diligently with your Consultants and Directors to get all of the Chapters meeting via Video Conference.   As you hopefully have seen with our recent communication, we have waived the attendance for March to give everyone a chance to learn the technology and get settled with all of the rapid changes.

In addition, we are still encouraging Visitors and have extended our “Network with a Friend” through the end of May.

We are optimistically confident that Members will crave the contact while sequestered and enjoy the online meetings.  In addition, the dedication of our Members will surely create more new business as we are an organization based on giving.

I encourage you to give it a chance to work.

Our Consultants will continue to support you locally via virtual visits providing tips and tools to help you maximize your results in Leads Club and marketing your business.  I’m confident that our very experienced and knowledgeable staff will provide excellent Member care for any of your concerns or questions.  Our office is staffed and available Monday through Thursday 9:00 am-3:00pm PT and by appointment.

Lastly, meeting virtually will save you both time and money.  No commute to meetings or meal fees.

Best wishes,

Lisa Bentson, President, and CVO, Leads Club Inc.

Covid-19 Update

Friday March 13, 2020

We continue to monitor the fast-moving situation around Covid-19 and how it relates to our Leads Club Chapter meetings.  As we stated before, it is critical that all Chapters and Members adhere to the recommendations of their local City, County, State and Federal Guidelines.  Those will supersede any recommendations given by us.  

At this time, with the information we have, we have decided to utilize an abundance of caution and strongly recommend that Leads Club meetings that are held in public places be cancelled through the end of March.

For the month of March, we will suspend the Attendance policy.  We do however encourage Members to meet remotely utilizing the free Video Conferencing tools available.


We will host a webinar Monday March 16 for Directors and Consultants, on utilizing remote meeting software.  More on this coming soon.

Some people are experiencing anxiety, which is a normal emotion during events like this.    Here is an article that our local Mayor shared that has some useful tips for staying sane and healthy., click here.

Our thoughts go out to all the people in the world who are affected with this virus.  We hope that with kindness and grace we can walk down whatever path this takes us and come together again soon.


Lisa Bentson, Leads Club President


All of us here at the Global HQ of Leads Club care deeply about the health and welfare of our Members.

At this time, we refer you to your local and Federal Authorities when making determinations about future Leads Club meetings.  If you are being told by responsible entities to not assemble, then we encourage you to hold meetings via Zoom.   Every City, County, and State has different circumstances.

I just listened to an update (from noon ET today 3-9-20) from the Center for Disease Control

We encourage you to click the link above to be taken directly to the CDC for future updates and instruction.

We hope that this will pass quickly with the least amount of impact on the people of the world.

Please be safe.


Lisa Bentson, President


Celebrating our Founder’s Birthday

Ali Lassen, 1926-1999

September 18 is a special day, it’s our Leads Club Founder’s birthday.  More importantly to me, it’s my Mother’s birthday.  73-years-old, seems too young to pass in these days of advanced medicine.  She fought a valiant fight with Breast Cancer, availing herself to all modalities of Western and Eastern medicine.   Unfortunately, right at the 5-year mark to the month of diagnosis, the big C came back and 5 months later she passed on my brother’s birthday May 17th.

This year marks 20 years since she passed, it’s hard to believe.  As I remember her, I think of her most noteworthy traits, and they are many.  She was a feminist way before it was a thing.  She was a dedicated mother to my 4 siblings and me.  She supported our father in his law practice and political endeavors, never missing a step.  She was Green and holistic before it was cool and raised us to eat clean and healthy.  Thank you, Mom!  Before I was born, she graduated from college with a Masters degree and enlisted in the Navy as a Wave, teaching pilot’s how to jump out of airplanes during WW II.

For the past few weeks I’ve been seeing the date on the calendar and anticipating a rush of emotion.  Today is that day.  As I’ve learned, grief is a journey, and how amazing is that as one of Ali’s favorite sayings is: “Success is a Journey, not a Destination”.  I did not have an emotional rush this year, but what I am thinking about is how amazing she was.

If you asked me to select one thing that I remember, it is one of the ways she presented herself in business.  Ali Lassen always saw the potential in you.  She assumed and expected that you can do anything you set your mind to accomplish as long as you are professional, prepared and earnest.

Ali has taught me many things over the years but this one I believe has been one of her best traits that I have aspired to emulate.

In honor of Ali, please be open to the potential of people you meet.  Assume the best.  Offer to Mentor.

I won’t get preachy here, so I will close with my heartfelt wish that you emulate Ali Lassen and find someone with potential and mentor them to success.  It is such a win- win proposition, I promise you, you will gain so much more than you give.

If you have a moment, please share your story of mentoring a fellow business person.






Happy 4th of July to All!

                       Happy Fourth of July!

This past weekend we attended the San Diego Symphony’s “Star Spangled Pops” on the lawn by the bay.  We heard American ballads, watched fireworks and enjoyed the camaraderie of those around us.  When the Symphony played those patriotic songs we all know and love, it brought tears to my eyes. We are so fortunate to live in a country with so many freedoms and rights, we should all be living every day in gratitude and appreciation.

Working with Entrepreneurs and Small Businesses, I am constantly reminded of the importance of freedom.  These hardworking people are willing to dedicate long hours and days so they can have the freedom of Entrepreneurship.   If you have never owned a small business or been involved in an entrepreneurial endeavor, you may not understand.  IMHO, it’s all about Freedom.

When I think about what Freedom means to me, it takes many forms.  

  • As an American, I hold tremendous pride in living in our country.  While the political climate certainly is all about divisiveness, thank goodness entrepreneurship is all about inclusion.
  • Freedom in America also means having basic rights and resources that allow us to be entrepreneurs.
  • It’s being able to make ethical choices in our businesses without the overreaching mandate of a boss, company, government or military.
  • It’s about being able to give back in ways that you may not be able to in Corp. America.  Serving on that Board that holds special meaning to you.  Leaving at 3p and coming back to your office at 6p to then catch up from the rest of the day.  Time is such a precious commodity, having this freedom is priceless.
  • The right to grow your business as high and as far as you desire.  When Leads Club was expanding internationally, it was exciting to see this process first hand.

I normally like to give a tip or challenge, but today I’d like to solely focus on you.

Congratulations for having the courage, commitment and tenacity to own and run your business!!

Remembering you as small businesses are the most ethical and focused on moral obligation.  While there are many ups and downs in having your own business, overall, we have the best jobs in the world.  In addition, for most Leads Club Members I know, they are also providing good in the world.   And we sure cannot get enough of that.

Feel free to share what freedom is to you and how it presents in your business.

Let Freedom Ring!




Is it OK to Network during the Holidays?

We also get similar questions like; can I Network at a Wedding?   In other words, can I Network at a non-business gathering.  Before I answer that, let’s look at what Networking is.  Our  “Focused Networking Workshop” defines Networking as:  “The process of building and maintaining personal and professional connections that helps you meet clearly defined  and measurable goals and objectives”.  Yikes, even though it may be accurate and complete, it really is a very long thought.

I prefer something brief and more personal.  My definition of Business Networking is:  “Building Business Friendships”.   To me, this says it all.  People like to do business with friends and that should be what Networking is all about.

So, back to our question, is it OK to Network at non business events, and the answer is a resounding YES!  Why?  Because Networking is not selling, it is building business friendships and what better way to do that than in relaxed, social situations.

If you are novice Networker, you may be wondering how to go about Networking at a Holiday Party.  Let’s look at what makes an expert Networker?  After teaching and learning about business Networking for the past 35 years, over and over again, experts exhibit two distinct traits.  And these traits can be easily implemented by anyone with a bit of practice.

#1  It’s not WIFM, it’s HCIHU.  As human beings we can tend to look at opportunities using the What’s in it for me model.  This is valid and important in many of the business decisions we face on a day to day basis.  Not so in Networking though.  If you remember the “Building Business Friendships” definition of Business Networking”, then the right way is to approach people is with the spirit of:  How can I Help You?

 For example, you are at your spouse’s company holiday party and you are meeting people there.   “What do you do”?   A good conversation starter may be; what are you doing for the Holidays?  Then just start listening, that is all there is to it.  Maybe they are going on a ski vacation and they mention they are having trouble finding the right hotel in Lake Tahoe.  Boom!  Now you can  help them by referring them to a trusted Travel Consultant you know.  Or maybe they are lamenting that they may not be able to take a vacation because they don’t have anyone to house sit their dog.  Boom! Now you can help them by referring them to your trusted Pet Sitter.

It’s just that easy.  Now those two people in our example could become new friends who appreciate you for helping them solve a problem.  Sincerity is key, and with that, you are on your way to making many new friendships that you can continue to nurture.  Be on the lookout for more on that in a future communication.

#2  Become known as the referral source.  When you become known as the person who knows everyone, your friends and colleagues will automatically contact you when they need a product or service.  Most of us prefer to do business with a person or company that has been referred or vetted.

It’s not just face to face either, think about how millennials network.  They often reference Yelp or Google and find referrals that way.  At our Leads Cub meeting just this morning, two people had Leads for their fellow Members from social media resources.  One was from Facebook and the other from NextDoor.   .

Regardless of your age, as business people today we can successfully network on and offline.  If you are serious about Networking it’s critical to embrace both.  For the younger ones among us, it may seem strange to talk face to face with strangers.  For those not raised with a computer in the palm of their hands since the age of 10, the power of the social media world may not seem as immediately evident.

To wrap up, Networking can be enjoyable and effective when you remember that you are building business friendships.  It’s not selling; it’s helping people solve problems.  It just feels so good to help our fellow man/woman.  Why not be someone’s hero?

Please take a moment and share a networking experience you’ve had in a social situation.

Cheers and Happy Holidays!



Marketing Monday on Tuesday in Honor of Ali Lassen’s Birthday

Happy Birthday to Leads Club Founder Ali Lassen!   September 18th   is the day our family remembers her as our Mother and pioneering businesswoman.    If she were alive today she be would 95. That means she started Leads Club when she was 55.  To create an industry at that age, or any age, for that matter, is truly amazing.  So many years later I’m still very proud to have been her protégé and the recipient of her mentoring and encouragement.

When I came into the Leads Club business in 1983 the first piece of advice she gave me was:  “Go in and catch them doing something right”.  I have to admit, my first thought was; that is kind of hokey.  But then daughters don’t always see the brilliance in their parents right away.   With nothing to lose, I tried it.

Imagine if you will, walking in cold, to a room of 25+ professional business women that all shared the Leads Club spirit and camaraderie.  Not easy to do.   Fortunately, there was a lot to compliment them on and I did so enthusiastically and sincerely.  I was most impressed at their strength and commitment to each other and told them so.

One of my other business gurus is Dale Carnegie.  We learned in his basic course, one of his many hallmark pieces of advice is similar to Ali’s.  It discusses the power of a compliment.  It’s a similar concept and one that can be easily integrated into your business and professional life.  It’s free and doesn’t take a lot of studies.  Just make sure your compliments are served up in a sincere and timely manner.  Taken from Dale Carnegie’s book “How to Win Friends and Influence People”, Principle #2:  Give honest and sincere appreciation.    I just reread this book and the information he shares is timeless and a good reminder of common courtesies that are often lost today.

I used to think your compliments had to match the relationship if it’s a business relationship; you need to compliment them on a business issue or trait.  Over time I’ve learned that is not the case.  In fact, I surprised myself when I complimented a Chiropractor I met last week in Atlanta, on her stunning eye makeup.  I said, “You’re going to think this is strange, but, I love your eyeshadow.”  She immediately started telling me about how she learned to do it on YouTube and what a wonderfully artistic and meditative outlet is was for her each morning.  I learned a lot about her from our conversation that started with a sincere compliment, how lovely is that!

You may ask; how is this a Marketing Tip?  If you believe in the power of Relationship Marketing, then it is the best and first tip to help you meet and get to know potential business partners and clients/customers.

May I challenge you to give one compliment or catch someone doing something awesome, once a day for the next 30 days?  It’s free and easy and if you do it for 30 days, it becomes a habit.  What a lovely habit that is, wouldn’t the world be a nicer place if we all greeted each other with a sincere positive though?


Lisa Bentson, CVO Leads Club Inc.