Marketing Monday on Tuesday in Honor of Ali Lassen’s Birthday

Happy Birthday to Leads Club Founder Ali Lassen!   September 18th   is the day our family remembers her as our Mother and pioneering businesswoman.    If she were alive today she be would 95. That means she started Leads Club when she was 55.  To create an industry at that age, or any age, for that matter, is truly amazing.  So many years later I’m still very proud to have been her protégé and the recipient of her mentoring and encouragement.     Ali Lassen 1989  

When I came into the Leads Club business in 1983 the first piece of advice she gave me was:  “Go in and catch them doing something right”.  I have to admit, my first thought was; that is kind of hokey.  But then daughters don’t always see the brilliance in their parents right away.   With nothing to lose, I tried it.

Imagine if you will, walking in cold, to a room of 25+ professional business women that all shared the Leads Club spirit and camaraderie.  Not easy to do.   Fortunately, there was a lot to compliment them on and I did so enthusiastically and sincerely.  I was most impressed at their strength and commitment to each other and told them so.

One of my other business gurus is Dale Carnegie.  We learned in his basic course, one of his many hallmark pieces of advice is similar to Ali’s.  It discusses the power of a compliment.  It’s a similar concept and one that can be easily integrated into your business and professional life.  It’s free and doesn’t take a lot of studies.  Just make sure your compliments are served up in a sincere and timely manner.  Taken from Dale Carnegie’s book “How to Win Friends and Influence People”, Principle #2:  Give honest and sincere appreciation.    I just reread this book and the information he shares is timeless and a good reminder of common courtesies that are often lost today.

I used to think your compliments had to match the relationship if it’s a business relationship; you need to compliment them on a business issue or trait.  Over time I’ve learned that is not the case.  In fact, I surprised myself when I complimented a Chiropractor I met last week in Atlanta, on her stunning eye makeup.  I said, “You’re going to think this is strange, but, I love you eyeshadow.”  She immediately started telling me about how she learned to do it on YouTube and what a wonderfully artistic and meditative outlet is was for her each morning.  I learned a lot about her from our conversation that started with a sincere compliment, how lovely is that!

You may ask; how is this a Marketing Tip?  If you believe in the power of Relationship Marketing, then it is the best and first tip to help you meet and get to know potential business partners and clients/customers.

May I challenge you to give one compliment or catch someone doing something awesome, once a day for the next 30 days?  It’s free and easy and if you do it for 30 days, it becomes a habit.  What a lovely habit that is, wouldn’t the world be a nicer place if we all greeted each other with a sincere positive though?

Please leave a comment with your own best Marketing Tips.

Warmly,

Lisa Bentson, CVO Leads Club Inc.

 

 

Team Up Against Cancer

Leads Club Inc. proudly supports and promotes the American Cancer Society’s “Relay for Life” Program.

Most of us today have been associated with or personally touched by Cancer.  Our Founder Ali Lassen was diagnosed with Breast Cancer in December of 1994 and lost her valiant fight in May of 1999.

As her Partner and Daughter, it was a very difficult and heart breaking time and still is so many years later.  After looking for a way to honor Ali and support those experiencing what we did, I was thrilled to meet our local “Relay for Life” representative Lori Boody.  She shared the many things that the American Cancer Society (ACS) does and how the Relay for Life (RFL) is such a good fit for Leads Club.

In August of 2017 we participated in our first RFL here in San Diego.  We set up our booth on the lawn by the Bay and a handful of Leads Club Members and friends stopped by to visit and share the day.  It was a phenomenal 24 hours and Lori’s promises couldn’t have been truer.  One of the highlights for me was the release of live Doves by dozens of survivors on stage.  There was not a dry eye in the audience.

Please keep an eye out for updates on future Relays coming to your town, you just might see us there.

Respectfully,

Lisa Bentson                                                                                                                                                                                                  President and Chief Visionary Officer

Chosen Charities

Santa Barbara Annual Leads Club Regional Social

Celebrating the Sunrise Women’s Division on their 31st  Anniversary

Winning happens in Leads Club!

Connect, Collaborate & Prosper and enjoy Networking that is Fun, Effective and Affordable.

October 26th 5:30 pm – 7:30 pm 

Mulligan’s Cafe & Bar

3500 McCaw Ave.
Santa Barbara, CA 93105 United States
+ Google Map

 

Join us in honoring the Sunrise WD Chapter, celebrating 31 years with Leads Club. Their Members support each other in building their businesses in a non-competitive environment.  Come by and hear how after 31 years, they are still generating new business Leads and Referrals for each other.

The evening includes Focused Networking, Leader of the Year Awards, Door Prizes, Appetizers and Awards & Recognition.  Come meet Leads Club CVO Lisa Bentson and hear the latest from HQ.

Are you an Entrepreneur looking to increase your sphere of influence in the business community?   We offer you a proven method to do just that.  Every Leads Club meeting uses Focused Networking to build your business through our time tested systemized approach.

Some people try to categorize us as B 2 B or B 2 C.  We are both.  Members utilize each other products and services any time they can. This has a dual benefit.   Quite obviously, it creates new business but it also allows that Member to be an even better marketer since they have had personal experience.  We invite you to come meet our Members and Guests at the Annual Regional Social.  Check out our Creed that outlines what we are all about.

“As a Leads Club Member, I speak honestly and use good business ethics.

  I am strong, courageous and resourceful.   I know conscious cooperation produces results.

 I make a commitment to the success and prosperity of myself and Leads Club Members”.

Tickets are $20.00 per person until October the 20th.

After October 20th tickets are $30.00 and can be purchased up until the time of the event.

Register online here: https://leadsclub.com/event/santa-barbara-leads-club-networking-social/ 

Illinois Regional Roundup

Wednesday October 11th

5:30 pm – 7:30 pm 

Anyway’s Restaurant & Pub 

5 E. Roosevelt rd, Oakbrook Terrace

Current Members ~ Alumni Members ~ Future Members ~ Family ~ Friends ~ Guests

Special Guest: Lisa Bentson, Leads Club CVO

  • Leader of the Year Awards
  • Revenue Earning Celebrations
  • Leads Club Insights and much more!

Cost: $15 – Appetizers & Cash Bar

Register online at: www.2017_LC_ILRR.eventbrite.com by October 9th.

  • CONNECT with other Chapters
  • COLLABORATE for success
  • PROSPER with valuable insight