Leads Club is proud to contribute to the following charities:


American Cancer Society, Relay for Life

Leads Club Inc. proudly supports and promotes the American Cancer Society’s “Relay for Life” Program. Most of us today have been associated with or personally touched by Cancer. Our Founder Ali Lassen was diagnosed with Breast Cancer in December of 1994 and lost her valiant fight in May of 1999.

As her Partner and Daughter, it was a very difficult and heart breaking time and still is so many years later. After looking for a way to honor Ali and support those experiencing what we did, I was thrilled to meet our local “Relay for Life” representative Lori Boody. She shared the many things that the American Cancer Society (ACS) does and how the Relay for Life (RFL) is such a good fit for Leads Club.

In August of 2017 we participated in our first RFL here in San Diego. We set up our booth on the lawn by the Bay and a handful of Leads Club Members and friends stopped by to visit and share the day. It was a phenomenal 24 hours and Lori’s promises couldn’t have been truer. One of the highlights for me was the release of live Doves by dozens of survivors on stage. There was not a dry eye in the audience. Please keep an eye out for updates on future Relays coming to your town, you just might see us there.