Leads Club was founded in 1978 in Orange County, California, by Ali Lassen, a successful entrepreneur and business woman. Based on a trademarked system she developed of timed repetition of information, business promotion and personal referrals, Leads Club began as a way for women business owners and managers to build their own professional networks.

In 1984, Leads Club expanded to include men and women. Today there are hundreds of Leads Club Chapters worldwide. Leads Club Associates, specializing in Member services, marketing and new Chapter development, work at the Leads Club International Headquarters in California. They also support, Regional Directors and Chapter Consultants.